fy{T}i - Hidden Gems
Beyond the familiar go-to fonts lies a world of exceptional typefaces waiting to be rediscovered. Our Hidden Gems article series unearths these overlooked treasures, revealing their fascinating histories, unique characteristics, and versatile applications across different media. Each profile offers deep insights into the typeface’s creation, practical examples of its use, thoughtful pairing suggestions, and complete technical details to enhance your design toolkit. Whether you’re a seasoned designer or typography enthusiast, these forgotten masterpieces offer fresh inspiration and untapped potential for your creative projects.
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Bodoni™
The Bodoni typestyle is a staple of elegant graphic communication. It shines in editorial design, branding, and advertising, evoking a sense of luxury and tradition. The meticulous craftsmanship evident in Bodoni’s original letterforms ensure its place as a classic of typographic design.
Optima Nova®
Optima Nova is a timeless blend of elegance and practicality – a harmonious balance between classic serif and modern sans-serif aesthetics. Optima Nova’s distinct shapes, open counters, and generous apertures make it an exceptional communicator in both print and digital media.