#15 Morning Memories by Set Sail Studios
Q1: What should graphic communicators look for when choosing a typeface family for a specific project? What kind of typeface designs are best for pairing with your typeface?
Ans: For me choosing fonts is all about emotions, really. Think about what you want your target audience to feel when they see your project and try to reflect that in the letterforms of the typeface that you choose. Well, the beauty of Morning Memories is that it does the pairing for you. The serif works well as a header or body font, and the script adds a distinctive personal touch to contrast and accentuate those strong serif letterforms.
Q2: What were your goals when designing the typeface? What is the one or two most important things graphic communicators should know about the typeface, or how will the family of fonts help them create better design?
Ans: My aim with Morning Memories was to create a modern serif font with nostalgic tones, influenced by 80’s and 90’s print adverts. It was also an opportunity for me to design my first true italic version, which was an enjoyable learning experience. I had the idea to create a very loose and textured script font to complement the sharp & strong edges of the serif, and so the typeface became a family of these three regular, italic, and script fonts. The goal was to provide designers with all the tools to create engaging, and on-trend brands, products, and marketing visuals.