#7 Shorai™ Sans Variable by Monotype
Q1: What should graphic communicators look for when choosing a typeface family for a specific project? What kind of typeface designs are best for pairing with your typeface?
Ans: Any Japanese Mincho (equivalent to serif) typeface which has a rational, contemporary look is best for pairing with Shorai Sans.
Q2: What were your goals when designing the typeface? What is the one or two most important things graphic communicators should know about the typeface, or how will the family of fonts help them create better design?
Ans: Shorai Sans is a clean, geometric-looking Japanese typeface based on the Avenir Next family which Adrian Frutiger and Monotype’s Creative Type Director Akira Kobayashi developed in 2004. The complex kanji in the heaviest weight have massive letterforms without looking too fussy, thanks to an innovative design treatment in merging some stroke endings into adjacent strokes.