#2 Touvlo™ by Monotype
Q1: What should graphic communicators look for when choosing a typeface family for a specific project? What kind of typeface designs are best for pairing with your typeface?
Ans: Choosing a typeface is about achieving balance between functionality and conveying the project’s personality and tonality. Sometimes it is all about legibility, sometimes it is all about appearances. Big families like Touvlo, usually offer flexibility across their different range of styles to accommodate different usage scenarios. For example, Touvlo’s regular upright weights are optimized for comfortable reading. Its Italics are designed to be visibly distinct, while the Backslants are an unexpected and energetic addition.
Touvlo can be paired with crisp serif typefaces from same historical era, such as Scotch or Century. Some of the classics also work in unison with the grotesque genre, such as Walbaum, Caslon, Janson etc.
Q2: What were your goals when designing the typeface? What is the one or two most important things graphic communicators should know about the typeface, or how will the family of fonts help them create better design?
Ans: Touvlo is a personal and contemporary interpretation of early British grotesque typefaces. It aims to capture some of the spirit of the genre, while sprinkling in a little extra attitude and humour, becoming a new choice for designers and creatives, offering a timeless and unique aesthetic able to perform across media and design genres.
Touvlo’s variety can add flavor in any use case. It fits well for brands looking for a unique tone, it can withstand complex typographic layouts such as in contemporary magazines and book publishers and is an excellent choice for museums and galleries. It is also a great fit for fashion, packaging, fintech and more.