#08 Cordillera by Latinotype
Q1: Where did the idea for the typeface come from? Did you set out to address a specific use or suite of the application? Was this a design you’d had in mind for a while?
Ans: It is necessary that I speak of another typeface first, a few years ago I designed “Internacional”, a neogrotesque display font designed for titles and advertising. I had a lot of fun with that project, it has a great “x” height, some features that I exaggerated and a little Latin American flavor. We had a stroke of luck as the company Zoom commissioned a modified version for titles, this motivated me to work on it again, this time in a text variant, but along the way it took a different path, the proportions and shapes changed, new alternates appeared, it gave it its own personality, suitable for corporate use and body text.
Q2: What should graphic communicators know about the typeface, or how will the family of fonts help them create better designs?
Ans: It is a very functional font, it looks good both in large sizes as in body text, the mixture of neo-grotesque and geometric styles generates a lot of stability and security. Its alternatives are a great option to provide a unique look in corporate or advertising applications.
We can make custom versions of a few styles or the entire family, from a simple swapping to a corporate version with the name of a company and different features.