#19 Interlaken by ROHH
Q1: Where did the idea for the typeface come from? Did you set out to address a specific use or suite of the application? Was this a design you’d had in mind for a while?
Ans: The idea behind Interlaken was resonating in my head for some time already. I wanted to create a sharp and dynamic font family intended for such industries as sports, travel, logistics, hi-tech or street wear. I designed Interlaken with modern branding, packaging and advertising in mind. The family feels at home in logos as well as large display sizes in magazines, on posters and banners. I added a 2-axis (width and slant) variable font to the set in order to give the designers a better tool for fine tuning, as well as better animation possibilities in digital media scenarios.
Q2: What should graphic communicators know about the typeface, or how will the family of fonts help them create better designs?
Ans: Interlaken has a very strong identity and is best fitted for projects that can ephasize its advantages. I equipped the family in widths making use of condensed proportions that will fit perfectly to various kinds of magazines and posters. The characteristic cutouts are most prominent in big sizes and look fantastic on dark backgrounds, creating an impression of shadows and depth. These cutouts, especially paired with slanted styles produce a very sharp and dynamic look. This font family will help designers to achieve a contemporary, alive mood with a intense feel of movement and action!