#04 Pais by Latinotype
Q1: Where did the idea for the typeface come from? Did you set out to address a specific use or suite of the application? Was this a design you’d had in mind for a while?
Ans: The idea of the País font was born from looking at the classic grotesques, and trying to make a more contemporary and classic design.
When designing, I am always very concerned about the ‘x’ height and the terminals, particularly in this case they have a slight inclination towards the center, ending in a point. I love seeing how it works in different design applications.
For a long time, I’ve wanted to design a typeface based on classic grotesques but with a fresher and contemporary look. In fact, it took me 2 years, and many trials to see it in use and reach an optimal result.
Q2: What should graphic communicators know about the typeface, or how will the family of fonts help them create better designs?
Ans: I am a graphic designer, so I care a lot about the use of typography, both for display and for use in any graphic medium. You should know that the País font has 2 versions: a very classic version and a more expressive and modern alternative. Basically they are 2 fonts in one. As the Latinotype slogan says: Fonts for all!