#25 Apothecary Serif by Pixel Colours
Q1: What should graphic communicators look for when choosing a typeface family for a specific project? What kind of typeface designs are best for pairing with your typeface?
Ans: The typeface must help communicate the message and tone of the design. It must have legibility and simplicity, creating an aesthetic balance in all the project. A monoline or a signature script pairs perfectly with Apothecary Serif. Since it is a bold, textured font, you don’t want to add more weight that competes with it but one that makes a beautiful contrast.
Also, a light sans would work great!
Q2: What were your goals when designing the typeface? What is the one or two most important things graphic communicators should know about the typeface, or how will the family of fonts help them create better design?
Ans: My goal was to design a typeface that looks like printed with an old printing press. Apothecary Serif conveys a sense of vintage nostalgia with it’s beautiful texture and imperfect lines, great for projects that have a touch of old.