ITC Avant Garde Gothic & ITC Lubalin Graph Font Pairing

ITC Avant Garde has become a solid staple in the repertoire of today’s graphic designers. The large, open counters and tall x-heights seem friendly, and help to make this family work well for short texts and headlines.

The ITC Lubalin Graph family, with its generous x-height and overall tight fit has come to represent the typographic style of American graphic design in the 1970s. The typeface is truly at home when paired with mid-century modern design and spare sanses or more traditional text faces from the period.