#03 Campeche by Latinotype
Q1: Where did the idea for the typeface come from? Did you set out to address a specific use or suite of the application? Was this a design you’d had in mind for a while?
Ans: Campeche’s initial idea came from expanding my Seriguela font (which is very condensed) to other widths until reaching the extended one. But, during this process, Campeche was gaining its own characteristics such as the “c” and “e”, which are the letters that give it a special and unique personality. For many years I had the idea of making a very broad system that would allow for diverse uses, and Campeche emerged after studying many families with weight, width, and contrast variations as well as variable fonts.
Q2: What should graphic communicators know about the typeface, or how will the family of fonts help them create better designs?
Ans: Campeche was created with the objective of being a very broad and versatile family (totaling 54 fonts + variable version) allowing various uses. It is made up of two subfamilies, one high contrast and one low, each with nine weights: from thin to heavy, as well as 3 width variations: condensed, normal, and expanded. Campeche has short ascenders and descenders, allowing for tight blocks of text. In addition, the possibility of combining high contrast weight with low contrast weight (title and subtitle) is a plus for any designer to use.